Legal firms, like every other industry, need to build a successful marketing program to grow. Scierka Lang has been working with law firms for the past 15 years. We’ve developed a strategy that takes the guesswork out of successful marketing. Here are a few tips that can help make an immediate difference in your marketing results.
You need to build a successful marketing program to grow your practice. Scierka Lang has been working with law firms for the past 15 years. We’ve developed a strategy that takes the guesswork out of successful marketing. Here are a few tips that can help make an immediate difference in your marketing results.
1. Create a Content Strategy
If you’re not mapping out content topics, target audiences and personas, you’re already missing the party. Take the time to list out your top content areas and who you want to reach.
2. Add Emotion
The legal field has a few emotional advocates in the marketplace, and they are typically the best known. Don’t get sucked into the abyss of legal jargon and interpretations. Yes, it may be exciting to you, but everyone else that’s not a lawyer may not understand what you are saying.
3. Don’t Be Too Aggressive
I always struggled with this one because I believe persistence shows confidence and passion. But when it comes to legal sales tactics, research has shown that people are more likely to shut down rather than commit. It’s not like buying a car – if someone is looking for a lawyer it’s because they need representation and guidance on a serious issue.
4. Be Careful What You Offer
Even the whole “we don’t get paid unless we win” line has proven to backfire in the past. People don’t even want to consider the option of a loss or chance that something may not work out. I don’t know who came up with that line, but I’m not a fan.
5. Add ALL Social Media Channels to Your Engagement Plan
It’s impossible to keep track of everything. That’s why I pay smart people to do it for me! Seriously, make sure you’re exploring every avenue possible to communicate to your audience. You want to be seen so use Instagram, Facebook, TikTok, and YouTube.
6. Partner With Knowledgeable People!
You need the right team to grow! At ScierkaLang we’re introducing the latest marketing practices combined with purpose-driven results. Let us help!
The innovative and seasoned team at Scierka-Lang Media Solutions brings you advertising within a well-designed marketing strategy to provide you with an edge and deliver results. We thrive on successfully connecting our clients with their audience. Our approach intertwines traditional, digital and emerging media platforms to provide you with a unique and effective strategy to meet your goals.
When you reach your goals, we reach ours.