Digital Advertising is an important Digital Marketing tool sometimes overlooked in a marketing strategy because of the assumption that it is costly. Digital Advertising is a powerful tool that is more accessible and affordable than many think. Its power comes in the ability to target specific audiences and control where it is placed. We offer Digital Advertising options starting at $1,000, a relatively affordable price when you consider the benefits.
Digital Marketing Shouldn’t Overlook Digital Advertising
Reading blog posts and job descriptions recently makes you think Digital Marketing is limited to email, social media and website SEO. It is not always clear that Digital Marketing encompasses many additional tools on a variety of platforms in the digital universe.
Digital Marketing Tools and Platforms
Digital Marketing refers to the practice of using many different digital tools, both paid and unpaid. This includes using email, electronic newsletters, press releases, social media, websites, blogs, streaming advertising, display advertising, and sponsorships. All of these tools, on any electronic platform, are considered marketing because their purpose is to build brand awareness, expand a customer base and/or boost sales.
Don’t Overlook Digital Advertising
Digital Advertising is an important Digital Marketing tool sometimes overlooked in a marketing strategy because of the assumption that it is costly. Digital Advertising is a powerful tool that is more accessible and affordable than many think. Its power comes in the ability to target specific audiences and control where it is placed. We offer Digital Advertising options starting at $1,000, a relatively affordable price when you consider the benefits.
Accessing Digital Advertising
The easiest and most cost-effective method of purchasing advertising space, whether it’s on digital or traditional media, is through an independent advertising agency.
Here’s why:
Independent advertising agencies get industry discounts so even if you are paying a fee for the service, your total cost is usually the same as when you purchase advertising space directly from a media outlet. Using an independent agency offers the added bonus of access to experts who will assist you in selecting the best media placements and audience targeting to meet your goals and budget. Whereas buying directly from a media outlet may lock you into using only those platforms owned by the media outlet.
As you develop your next marketing strategy, don’t overlook Digital Advertising. Shop around and get a quote from an independent advertising agency. You may be pleasantly surprised by the platforms and pricing available.
Article by Susie Beckman, Scierka-Lang Media Solutions.
Scierka-Lang Media Solutions is an independent media buying agency in Connecticut serving clients that range from small nonprofits to large corporations. We represent our clients and buy media that best serve their interests. This differentiates us from other agencies that sell media on behalf of a media outlet. Our approach has increased buying power for our clients by up to 40%.
The innovative and seasoned team at Scierka-Lang Media Solutions brings you advertising within a well-designed marketing strategy to provide you with an edge and deliver results. We thrive on successfully connecting our clients with their audience. Our approach intertwines traditional, digital and emerging media platforms to provide you with a unique and effective strategy to meet your goals.
When you reach your goals, we reach ours.